We work to minimize our environmental impact. We also focus on our ethical standards as a business, and our commitment towards the many people and communities who make our products. It’s always the big picture at MarMar Copenhagen and with both Mother Nature and the planet’s children in mind – and at heart.


Make only what is necessary

We produce the same quantities we have received orders for from our customers. We do not have huge stock levels in anticipation for higher sales. Sold out is a healthy option. Should we not sell enough to fill a fair profitable order for our supplier, we will choose to cancel the product from the range.

Best Basics

The foundation of MarMar Copenhagen is our NOOS collection (Never Out of Stock), which consists of the best timeless basics.

I wanted high quality basics to be available to every parent when they needed them and not when fashion dictated it, and at a price that allowed every child the chance to wear something that was comfortable, soft and long lasting in both look and quality.

Marlene Holmboe

This is yet another way of minimizing consumer consumption and controlling overproduction, by not making rival products each season. Why make a new rose body stocking each season, when you already have the perfect one in the NOOS collection?



Long lasting

MarMar Copenhagen products are long lasting, in both quality, design and colours. They can be passed on and used again and again. Aiming to do more with less.


Responsible fibres

We define responsible fibers as fibers that help us minimize our environmental impact.

In our collection programmes, we use both responsible and conventional fibres. We use responsible fibres, when meet our high-quality standards and complement the design and serve a function without compromising the end product in terms of durability and functionality.

Each season, we strive to use available stock fabrics or leftover fabrics found in our supplier’s warehouse, or in their local market. It makes good sense to fit these programmes into the collection allowing us to use up what is already made. In this way, we don’t produce another new fabric. 

Today, approximately, 58% of our production is made from responsible fibers. We are aiming for 100%


Our materials

Certified Organic Cotton

Certified Organic Cotton & TENCEL™ Modal

TENCEL™ Modal & Cotton

VILOFT® Instead of wool

RWS Certified Wool

ECOVERO™ Viscose

Five Freedoms Wool

Organic Charity Tee Passionate about our planet

Certified Recycled Polyester

Certified Organic Cotton & Recycled Polyester


NOOS is a great idea

Producing NOOS is a win-win concept. Our customers are happy with our basics programmes which are available all year around. They can buy only what they need on a daily basis.

NOOS programmes are made from qualities that are durable, can be passed on from child to child. The styles stay consistent and are continuously reviewed. Our suppliers also benefit from our NOOS programme. They can produce their NOOS programmes when their production season is less hectic. In this way, they do not have to let employees go during these periods of the year.

There are many factors which make NOOS production a true challenge. The raw yarn, weather conditions during harvest, different dye lots, new machinery and the hands that sew each small piece together. All these factors play a role in making the exact same product every single time. Tolerances are constantly being checked to make each order similar to the last shipped piece.


Every product is made to be appreciated

In the garment production chain, there are people behind every single process. It starts with the farmers, to yarn spinners, to fabric weavers and knitters, dyeing and printing houses, to cutting and sewing production lines. There are people behind each process, all working hand in hand to create every single garment.

With that in mind each garment is a unique, one of a kind.  It is something to be appreciated and to be taken care of in the best possible way. It can be easily forgotten or even taken for granted. We hope that our customers appreciate the work that has gone into each piece.



At MarMar Copenhagen, responsibly sourced materials cover three areas: the environment, animal welfare and social responsibility. We partner with independent certification programs to bring you ethical and responsibly sourced materials that are fully traceable.

You can read more about certificates here.



We use a combination of different means to get our bulk production to our Danish warehouse.

From Europe we transport by truck which makes out 71% of our volume

For goods produced outside of Europe, we ship by sea and train as our preference. If something unexpected happens and if the volume is low, we may opt to transport bulk production home by air to meet our delivery commitment to our customers.



Long Lasting Relations

Our suppliers are our partners and colleagues. Their desks are just further away – in another time zone, and diverse in culture and tradition. But with a common mindset which binds us.

Since the very beginning, our strategy has been to maintain and build healthy, long-term partnerships with certified suppliers. This is our true intention with all our business endeavours.

We know the individual behind the email, and we care as much about them, as the person sitting next to us at head office in Vanloese. These long-term partnerships, built over many years, ensure that we know who we are working with, and what they stand for. We know that they are aligned with our strategy and share the same goals for the future.

We visit each other as often as we can, discussing the products we are making, discover new technologies, new machines, and plan the development of the next collection. Through these journeys, we get to know each other on a personal level. These close personal relationships are of great importance to us, and therefore, we do not change suppliers unless it’s absolutely necessary. We stay together, through thick and thin.

Our dedicated suppliers continuously work with us to find even more sustainable solutions throughout the production chain. Sometime little tweaks and other times giant leaps. Always with the intention to make the very best MarMar products.



Our suppliers are experts at what they do. That’s why we choose them. We make our knitwear, outerwear, tailoring and swimwear in China. Our light woven programmes, such as cotton and viscose are mainly made in India. Our jersey programmes which consist of cotton/modal and viscose jersey and make up a very large portion of our collection are made in Turkey and the Ukraine.

Turkey and the Ukraine represent 73 % of our annual production volume with China and India representing the remaining 27 %.

Our suppliers are responsible and certified suppliers, in compliance with either BSCI, SA8000, SMETA or are GOTS certified.



We’re redesigning our packaging right now to incorporate more sustainable and fully recyclable materials.

We have started converting our of plastic packaging and will continue to do so. All parcels from our webshop are sent in 100% climate neutral packaging.