MarMar Copenhagen


Established in 2008, MarMar Copenhagen is a premium Danish children´s fashion brand for boys and girls - from newborn to sixteen years. MarMar Copenhagen is defined by sophisticated, classic luxury, cool quirky details, the best possible qualities and a strong sense of functionality.

MarMar Copenhagen is founded and designed by Marlene Holmboe, wife and mother of a son and twin girls and recently dog-mama too.

Marlene says: ”I wanted to create something that made sense and would be long lasting, both in design, production and in wear. Embracing the high standards that comes with it, in every link of the chain. Producing mainly in Europe, no harmful substances or treatments and with certified fabrics - 70% of our current production is OEKO-TEX STANDARD 100® certified and working continuously to increase that number. Our production is carefully planned and transported in respect for the environment. (May 2020.) It´s always the big picture at MarMar with Mother Nature and the planet´s children in mind - and at heart."

MarMar Copenhagen produces two main collections a year, Spring/Summer and Autumn/Winter. Assisted by four smaller collections for pre-spring and high summer, as well as a celebration collection and a unique outerwear collection.  MarMar Copenhagen also offers a small collection for women, in the same high quality and classic aesthetics as MarMar Copenhagen is known and loved for.

MarMar Copenhagen aims to be customers go-to brand for the best basics and preferably the first thing a new baby is dressed in. A lot of these basics are NOOS. Favorite pieces in great qualities and classic colours. NOOS is short for Never Out Of Stock; a selection of the best basics, that are always available.

Classic pieces as relevant this season as they will be the next. This range makes it possible for shops to restock whenever needed, you can always find your trusted favorites and we produce accordingly, limiting overproduction.

In our NOOS collection you will find, among other favourites, our classic Modal rib, a blend of Cotton and TENCEL™ Modal: the best basics for both babies and kids. Since 2008 Modal has been the foundation of every single collection with a range of classic colours always available in our NOOS programme and with new colours every season. OEKO-TEX STANDARD 100® certified of course!

Every MarMar Copenhagen collection is designed with a child´s complete wardrobe in mind. NOOS are the constant elements. Great basics to wear with the seasonal collections.